Content Marketing Startups Usher In The New Age Of Mad Men

In 1983 Theodore Levitt, a professor at the Harvard Business School, published a piece of writing titled, “The Globalization of Markets.” In it, he encouraged a brand new approach to attaining advertising economies of scale. As new technology prolonged the attain of world media distribution, the arena was shrinking. As a result, Levitt argued, customer […]

The State of Content Marketing 2019

The outcomes from 2019’s State of Content Marketing survey is right here and the findings monitor virtual marketers are using 41 percent in their advertising and marketing budget on content material. Additionally, in 2017, content advertising and marketing changed into considered an effective approach. The numbers have now multiplied and now 96% of advertisers find […]

Forty nine Content Marketing Stats to Guide Your 2019 Strateg

Are you fairly new to the content material advertising and marketing area? Do you want to assist learning your target market and tailoring your content approach? The groups from Point Visible and The Content Marketing Institute percentage quite a number of B2B and B2C content material advertising stats you want to understand on this infographic. […]

Vennli’s Research Uncovers the Challenges Marketers Face with Technology and Content Strategy

South Bend, Ind: Vennli, a content material intelligence platform, nowadays broadcasts the discharge of its “Optimize Content Marketing Performance Through Active Audience Listening” whitepaper. The whitepaper, in partnership with the Content Marketing Institute (CMI), uncovers the challenges marketers face with generation, content method and shortage of self-assurance in making plans new content. According to 2019 […]

Sitecore Named a Strong Performer in B2C Content Marketing Platforms by using Independent Research Firm

Sitecore, the worldwide chief in virtual experience management software, announced that it has been diagnosed as a Strong Performer in “The Forrester Wave: Content Marketing Platforms for B2C Marketers, Q2 2019” document through Forrester Research, Inc. Sitecore Content Hub changed into some of the picking technology Forrester evaluated within the unbiased file, which assessed the […]

Percolate Ushers in Next Wave of Content Marketing Innovation With Ecosystem Approach

Percolate, the most appropriate corporation content material marketing platform introduced the enterprise’s first developer platform for content material marketing, which enables revolutionary virtual reviews thru seamless integrations with different gear and structures. The Percolate Developer Platform (to be had Fall 2019) is cause-built to be the bottom of operations for a marketer’s entire content environment: […]

How To Captivate Your Audience With Episodic Content Marketing

At a time when a lot of content material is flooding the marketplace, how do you stand out via the noise? Marketers are turning to episodic content material advertising to set themselves aside from the opposition. Episodic content material advertising is long-form content broken into smaller chapters or “episodes.” Content takes the shape of a […]

Five Content Marketing Strategies To Fuel Business Growth

For groups of all sizes, content advertising may be an extremely effective manner to develop a presence online, entice attention from potential customers, and the role of a brand in an authoritative and sincere way. Affordable, clean to put in force and incredibly precious when dealt with correctly, content marketing is a clean the front […]

Contextual audience focused on: Pivot your target market method from cookies to content

The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of records tracking and privacy law within the United States, all, however, killing off what we recognize as behavioral “audience-based” targeting. However, these regulatory headwinds empower content creators and publishers to bring new, revolutionary targeting techniques to their advertisers. Content creators can […]