The mission chiefs of Greece’s creditors, currently in Athens, asked Energy Minister Giorgos Stathakis to update them on the situation at loss-making Public Power Corporation, particularly on its extremely poor performance in 2018 and the measures that will be taken to ensure the utility’s sustainability.
Stathakis tried to downplay the inspectors’ concerns, arguing that the recorded losses of more than 900 million euros are misleading with regards to the company’s future, as they are allegedly the product of coincidence, related either to external conditions or to factors that will not be repeated in the following years.
On the issue of bill payments, the prime minister’s announcement on Tuesday for the slashing of the value-added tax rate on electricity from 13 to 6 percent is set to ease the burden on consumers and make it easier for them to pay their bills. This should also improve the utility’s cash flow and reduce the money it pays to the state for VAT from unpaid bills.
The VAT cut may also become a means of indirect support to PPC’s liquidity in the case that the corporation decides against passing the rate cut onto its customers. When I first started my own Digital Ad Agency, all I had was a strong passion for marketing. But with a mediocre skill set and near zero understanding of the industry, I failed.
And like any dejected man, I just smoked, played Mortal Kombat and browsed randomly, trying to find out ‘Why?’, or rather ‘Why me?’. That was when I came across these words in a Moz blog.
“You offer SEO, Web Design, and PPC. That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. What can you be the best at? What can you become known for?”
These words hit me like a ton of bricks. I could completely relate.
If there was one thing I wanted to do in my life, it was digital marketing and if I had to survive, I had to get really good at it. At 11 PM that night, I asked my girlfriend not to call me for the next 3 months, put away my PS3 and started my research on the best PPC resources available online… and I just read. I read like mad and tried everything I read.
I didn’t just survive, I flourished and I owe my existence to these PPC blogs. To this day, I read every single article by these blogs. I realized that the day I stopped learning was the day I perish. This is so true for every Ad agency out there. Get your entire marketing team to read these blogs, today!
When it comes to marketing, invest in knowledge!
These days, I consult for Digital Ad Agencies.
1. PPC Hero
Specialization: PPC Strategies + Case Studies + News
Twitter Followers: 23,400+
Updates: Daily
I’ll be honest, whatever I’ve learned about PPC has come from PPC Hero.
This PPC blog is the gold standard of case studies, experiments, tips, tricks and predictions about pay per click digital advertising. From basic how-tos to sophisticated bid automation techniques, PPC Hero talks about it all.
The beauty of this blog is that its writers are fearless. They test adventurously and aren’t afraid to speak their minds. It’s the perfect way to learn without taking risks yourself.
Read PPC Hero every single day! You will find tremendous improvement in your campaigns.
2. WordStream
Specialization: PPC + Paid Marketing Strategy
Twitter Followers: 34,500+
Updates: Daily
“I am always on the lookout for solid data that blows away the conventional wisdom.”
This quote from Larry Kim summarizes what Wordstream is all about. This blog publishes detailed, data-driven driven posts on PPC management and strategy that will give you a whole new perspective.
WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing. This blog is one of the best places to read thought leadership around search marketing.
Why should your agency follow this blog? Because Agency life is tough and mistakes are costly. The data-driven insights provided by Wordstream will help you navigate the PPC pitfalls.

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