Facebook this week introduced the give up of relevance score as an evolution of the ad metrics. Facebook Relevance Score is being changed by using three new parameters, starting 30 April, that shape the brand new Ad Relevance Diagnostics. According to Facebook, advert relevance diagnostics are not factored into an ad’s overall performance within the auction, similar to the relevance rating.
The new ad metrics are high-quality ranking, engagement price ranking, and conversion fee ranking. Here what the new dimensions mean: