For These Atlanta Moms, Blogging Is More Than A Full-Time Job

Mattie James became her aspect challenge right into a six-figure-incomes business.
“You can virtually grow to be a complete-time blogger and make what you made at your nine-to-5,” James, 34, said.
The Atlanta native began her fashion weblog in 2010 as a hobby, before most important businesses began pouring thousands and thousands into those who are famous on-line — or what we call influencers these days.
When she determined to paintings on her internet site full time in 2015, her commercial enterprise earned its first six figures. The blogging enterprise become remodeling on the time. That 12 months, more or less 500 million ad greenbacks had been spent on influencer advertising and marketing, in line with Media Kix, an employer.
Her emblem become evolving, too. The mother of two, both younger than five years old, has been overlaying topics starting from beauty to motherhood.
She is one of the more than 30 million bloggers who is projected to paintings within the U.S., in keeping with Statistica. While the process affords bendy hours and has grown to be more profitable, it is able to imply greater than eight-hour days for mothers who blog like James.
A day in her life can mean an impromptu picture with her 4-12 months-old daughter in the front of the Fox Theatre or posting a picture of herself posing in a leopard-published jumpsuit captioned with the hashtag “#slayyourday”.

“It’s certainly the first rate because essentially I weblog about my lifestyle,” James said. “And so my lifestyles stability changed into being a mother, being a spouse … being someone who’s honestly into style and splendor.”
Next year, worldwide, the net influencer marketplace, which incorporates bloggers, is about to be worth $5 billion to $10 billion, Media Kix projects.
“I assume that [the blogging] enterprise is on this truly fantastic area in which it … technically is saturated, but there are still so many possibilities for all and sundry. And I think that it’s absolutely high-quality especially in Atlanta,” she stated.
For moms who weblog full time, their days include extra than taking a picturesque #photooftheday for Instagram or writing a relatable weblog submit.
“It’s very demanding. It’s lots of … early mornings and past due nights. But again, I assume when you get clean to your values, choice-making will become so much simpler,” James stated. “A center fee of mine is my circle of relatives. A core value of mine is being creative. A center fee of mine is being independent.”
Hobby To Hustle
Originally, James went online to show off her feelings of style. Her self-titled emblem is now larger than a lifestyle weblog.
“I just commenced a weblog because I did no longer know what it is able to emerge as,” she stated. “I just knew that it could emerge as something larger than me and something that I can monetize and be on top of things of.”
MattieJames.Com has grown to consist of online academic guides and business enterprise-backed content. She began presenting “Masterclasses, Modules & More” publications as a manner to reply to the questions of aspiring bloggers who wanted to interrupt into the profitable enterprise.
She credits the training she created — which educate approximately running a blog, from pitching to writing — to why she raked in six figures in 2015. She stated people were unexpectedly signing up inside the first few weeks.
“I suppose a whole lot of humans jump on Instagram and assume like, ‘OK, I can simply start Instagram and … I’ll end up aa success blogger,’” she stated. “But there’s nonetheless so much work that is going on.”
Over the years, Mireille Beckwith stated she’s had to adopt her content to running blog-industry development since she started her blog City Peach in 2014.
“I’ll be on Instagram … because I’m driving the wave, and that’s simply the character of it,” Beckwith, 35, stated. “So that’s why I say we kind of evolve with this business and just the way it works.”

About years in the past, the Atlanta local decided to take the soar into working complete time on her blog most effective if it may cover baby care for her daughter Elston, 3, and son Jackson, five.

Online, she shares her existence from playing together with her children in coloration-coordinated clothing to getting blond highlights at a nearby salon.
Behind the scenes, she’s constructing her enterprise: pitching to brands, growing an target audience and securing agency sponsorships.
The mom of two stated she now earns extra than she’s ever made, consisting of her corporate job operating for Anthropologie, a clothing and fixtures retail business enterprise, in New York City.
“The blog has exceeded any unmarried revenue I’ve ever made in my whole existence,” Beckwith stated. “One hundred percent, and I in no way thought it would ever try this. This was my first 12 months; 2018 became my first year of doing that.”
Mom Life Balance
James continues herself on a time table to manage her blog and motherhood. She wakes up at five a.M. Because that’s her time to decompress.
Then, she’s dropping her youngsters off at faculty, studying style references, storyboarding films and being photographed throughout a content introduction day.

Wendy Mckinney
Hipster-friendly twitter fanatic. Reader. Bacon trailblazer. Professional web expert. Food geek. Infuriatingly humble coffee ninja. Earned praised for my work donating mosquito repellent in Hanford, CA. Spent 2001-2006 developing strategies for frisbees in Bethesda, MD. Spent the better part of the 90's getting my feet wet with barbie dolls for farmers. Spent 2002-2010 developing strategies for tinker toys in Prescott, AZ. My current pet project is managing pond scum in the UK. Spent 2001-2007 consulting about robots for fun and profit.