Google Ads arrives. So long, AdWords

Starting Tuesday, paid to seek managers have been greeted with Google’s new branding for its advertisements platform, referred to as AdWords because its debut in 2000.

The new Google Ads emblem appears on the top of the platform’s new interface at the preliminary welcome web page, and the Google AdWords Twitter account has been replaced with the aid of a Google Ads account. Followers had been robotically transferred.

Last month, we announced that Google AdWords is becoming Google Ads. Starting today, you’ll begin to see the new Google Ads brand meditated throughout our product, Help Center, and other channels. This will take several months to roll out completely. Learn more: https://t.Co/E2rqPY3AJ2 %.Twitter.Com/V6KB0xoRJg

— Google Ads (@GoogleAds) July 24, 2018

The new branding best includes via to start within the internet UI. For now, users nevertheless see AdWords branding as quickly as they click on “login.” Some ancillary merchandise additionally has yet to transition to the brand new branding, the computing device tool AdWords Editor and AdWords app amongst them.

The new logo became announced as part of a broader attempt through Google to simplify its advertising offerings. AdWords released as a platform for jogging text advertisements on Google Search. It has for the reason that advanced to include marketing across Search; Google Display Network, which incorporates apps and web sites; Gmail; and YouTube. The new Google Ads brand reflects broader providing.

Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes approximately paid online advertising subjects inclusive of paid seek, paid social, show and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of advertising experience, she has held each in-residence and agency management positions. She may be found on Twitter as @ginnymarvin.