Starting Tuesday, paid-to-seek managers have been greeted with Google’s new branding for its advertisements platform, AdWords, because of its debut in 2000. The new Google Ads emblem appears on the top of the platform’s new interface at the preliminary welcome web page, and the Google AdWords Twitter account has been replaced with a Google Ads account. Followers had been robotically transferred. Last month, we announced that Google AdWords is becoming Google Ads. Starting today, you’ll begin to see the new Google Ads brand meditated throughout our product, Help Center, and other channels. This will take several months to roll out completely. Learn more: https://t.Co/E2rqPY3AJ2 %.Twitter.Com/V6KB0xoRJg
— Google Ads (@GoogleAds) July 24, 2018
Some ancillary merchandise, such as the computer tool AdWords Editor and AdWords app, has yet to transition to the new branding. The new branding best includes clicking to start within the internet UI. For now, users nevertheless see AdWords branding as quickly as they click on “login.”
The new logo was announced as part of a broader attempt through Google to simplify its advertising offerings. AdWords was released as a platform for jogging text advertisements on Google Search. It has advanced to include marketing across Search, Google Display Network, which incorporates apps and websites, Gmail, and YouTube. The new Google Ads brand reflects broader providing. Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all our publications.
Ginny writes about paid online advertising subjects, including paid seek, paid social, show, and retargeting for Search Engine Land, Marketing Land, and MarTech Today. With more than 15 years of advertising experience, she has held in-residence and agency management positions. She may be found on Twitter as @ginnymarvin.
