The different day I went to the Keyword Planner in Google Ads. I was greeted through a lightbox message that stated, “A Better Keyword Planner.”
The container said six “key functions” have been advanced:
Save an idea to a present marketing campaign,
Competition price column.
In this post, I’ll provide my tackle each function.
This function was available for years, but Google reduced the range of seed keywords to simply three while the tool moved to the brand new interface. I’m thrilled that this feature has a lower back.
This is accessible for keywords with heavy seasonality. One can hover over the chart within the tool and see month-to-month facts at a look.
A greater useful visible is to peer it stay within the tool. The chart beneath is for the keyword phrase “Christmas tree decorations.” The view lets in you to speedy see that November is the height month for that word, at just under 400,000 searches; December has approximately two hundred,000. A beneficial upgrade is that the records are downloadable, to tug it into Excel or your analysis device of preference.
This feature removes a number of the organizational legwork that’s often required for key-word studies. By clicking the “Grouped Ideas” tab on the left, you could see your keyword suggestions logically mixed.
“Grouped Ideas” is much like a character in the old interface in which keywords were consolidated by using advert organizations. As in the preceding interface, these grouped key phrases may be brought on your plan as a unit or introduced to a current campaign, which brings us to our subsequent function.
Save an Idea to an Existing Campaign
I’m frequently inside the Keyword Planner to discover new words and phrases for existing campaigns — I’ve observed an excellent subject within the seek phrases record, or I notion of a keyword concept. Previously, I needed to locate the keywords I desired, upload them to my plan, download the plan, and then upload to my campaigns via Google Ads Editor or the net interface. This upgrade streamlines that method.
If you’re adding to an existing campaign, you’ll pick attaching to an existing ad group or developing a brand new one. It’s easy and efficient functionality for adding new keywords.
This feature facilitates to produce a forecast or finance for Google Ads campaigns. Once you’ve done your research on what broad category of keywords you’re targeting, the next step is to select specific keywords to target. Your goal when selecting these keywords is to actually get on the top 1-5 spots on Google.
At first, the keywords you’re going to target are going to be very low traffic and very low competition. As your web presence grows, your PageRank grows and your credibility in Google’s eyes grows, you’ll target higher and higher traffic search phrases.
Every keyword that you choose to target should also contain or be closely related to your main keywords. This allows you to instantly rank for the lower traffic keywords while you simultaneously build towards ranking well for your main keywords.
To illustrate just how big of a difference doing your broad and targeted keyword research makes, let’s take the example of two businesses in the same field.
Let’s say there are two business owners both targeting the health field. They have a revolutionary system that allows dieters to eat almost anything they want and still lose weight. Not only that, it’s healthy and sustainable in the long run.
Bob, the first business owner, decides that his product is so good that he doesn’t need to do keyword research. His product will speak for itself, right?
He decides to just create a website about weight loss, talking about his product and selling his product. Developing his website takes about 40 hours (or cost him about $2,000 if he chose to pay for it).
Creating his product took about 100 hours. Then he put another 50 hours or so into promoting his website.
Then, after putting in 200 hours and hundreds if not thousands of dollars in investment, only then would Bob realize that he’s not getting any traffic. In fact, his website is buried beneath 20 pages of competition!
Even after putting a ton of work into getting backlinks, he’s not going to get any traffic, because the keywords he selected were simply too competitive. He’s up against people will million dollar ad budgets. Businesses that have entire marketing teams dedicated to just SEO. How can his startup business possibly compete?