I went to the Keyword Planner in Google Ads on a different day. I was greeted through a lightbox message that stated, “A Better Keyword Planner.”
The container said six “key functions” have been advanced:
- More seeds,
- Keyword trends,
- Grouped ideas,
- Save an idea for a present marketing campaign,
- Suggested finances,
- Competition price column.
- In this post, I’ll provide my tackle on each function.
More Seeds
This function was available for years, but Google reduced the range of seed keywords to simply three while the tool moved to the brand new interface. I’m thrilled that this feature has a lower back.
Keyword Trends
This is accessible for keywords with heavy seasonality. One can hover over the chart within the tool and see month-to-month facts. A greater useful visibility is to peer it stay within the tool. The chart beneath is for the keyword phrase “Christmas tree decorations.” The view lets you speedily see that November is the height of the month for that word, at just under 400,000 searches; December has approximately two hundred 000. A beneficial upgrade is that the records are downloadable into Excel or your analysis device of preference.
Grouped Ideas” is much like a character in the old interface in which keywords were consolidated using advert organizations. This feature removes some of the organizational legwork often required for keyword studies. You can see your keyword suggestions logically mixed by clicking the “Grouped Ideas” tab on the left. As in the preceding interface, these grouped key phrases may be added to your plan as a unit or introduced to a current campaign, which brings us to our subsequent function.
Save an Idea to an Existing Campaign
I’m frequently inside the Keyword Planner to discover new words and phrases for existing campaigns. I’ve served an excellent subject within the seek phrases record and now have a keyword concept. Previously, I needed to locate the keywords I desired, upload them to my plan, download the plan, and then upload them to my campaigns via Google Ads Editor or the net interface. This upgrade streamlines that method. If you’re adding to an existing campaign, you’ll pick attaching to an existing ad group or developing a brand new one. It’s an easy and efficient functionality for adding new keywords.
Suggested Budget
This feature facilitates the production of a forecast or finance for Google Ads campaigns. Once you’ve researched the broad category of keywords you’re targeting, the next step is to select specific keywords to target. When choosing these keywords, you aim to get into the top 1-5 spots on Google. At first, the keywords you will target will be meager traffic and meager competition. As your web presence grows, your PageRank grows, and your credibility in Google’s eyes grows, you’ll target higher and higher traffic search phrases. Every keyword that you choose to target should also contain or be closely related to your main keywords. This allows you to instantly rank for the lower traffic keywords while ranking well for your main keywords.
Two Examples
To illustrate just how big of a difference doing your broad and targeted keyword research makes, let’s take the example of two businesses in the same field. Let’s say there are two business owners both targeting the health field. They have a revolutionary system that allows dieters to eat almost anything they want and still lose weight. Not only that, but it’s also healthy and sustainable in the long run.
Example
Bob, the first business owner, decides that his product is so good that he doesn’t need keyword research. His product will speak for itself. He decides to create a website about weight loss, talking about his product, and selling his product. Developing his website takes about 40 hours (or costs him about $2,000 if he chooses to pay for it). Creating his product took about 100 hours. Then, he puts another 50 hours or so into promoting his website.
Then, after putting in 200 hours and hundreds if not thousands of dollars in investment, only then would Bob realize that he’s not getting any traffic. His website is buried beneath 20 pages of competition! Even after putting a ton of work into getting backlinks, he won’t get any traffic because the keywords he selected were too competitive. He’s up against people with million-dollar ad budgets. How can his startup business possibly compete? Businesses that have entire marketing teams dedicated to just SEO.
