How Often Should You Update Your Website? (According to the Experts)

Building a website is no quick assignment, and also you’re not accomplished once it is going stay.
Updating your website is a vital step inside the improvement of your commercial enterprise and its brand. It’s a manner to hold your content material updated, your customers informed on new services and products, and enhance your web sites SEO cost.
Whether your website goes through an entire rebrand or you’re definitely refreshing the weblog put up that gets the maximum visitors, you will be thinking how regularly you should be updating your website.
Of direction, there’s no right or wrong answer. Actually, I take that returned. If you responded in no way, that is the wrong solution. However, it’s going to depend on the dimensions of your website and how much time and effort you want to make investments.
Because of this, we asked the experts how often they update their internet site. Here’s what they stated!
The significance of updating an internet site
There are apparent tiers inside the internet site constructing manner that require updates. Perhaps you’re seeking to contain new internet design factors or it’s time for an entire rebrand. There are the not so obvious reasons for updating as properly, like a Google set of rules exchange.
Whatever the case may be, maintain studying to find out how regularly the experts update their web sites and the motives at the back of each change.
When your website is now not cutting-edge
“We did a quasi-main replace to our website shortly once I joined Intrinsic-ID in 2017. Most of the adjustments were vital to deliver the site as much as contemporary practices. With that update within the rearview reflect, the maximum of the modifications is content material related — our contemporary blogs, or different assets, along with white papers and webinars. And, of direction, when we’ve new products or updates to existing ones.”
– Milan Lazich, Senior Director of Marketing at Intrinsic-ID
As frequently as you could
“It’s ideal to replace an internet site at least month-to-month but weekly is preferred. That can be a minor exchange to the main content or a new weblog put up. Whatever the replace is, it’s beneficial to constantly make updates of any length. I for my part replace pages every day due to the fact upgrades can usually be made, that could only cause increase and higher scores in search in case you track your effects.”
– Jorge Sheffy, Head Designer at Loclweb
When your clients have new needs
“Websites are a residing, respiration commercial for your logo. Unlike print, billboard, or signal campaigns, your website, in addition to social media, can grow and change each day. That’s one of the key blessings of digital marketing. Technology is a beast that requires constant interest and care. New changes ought to be made as seen in shape for your organization. If a new commonplace query arises among your consumers, it should be right away brought to your FAQ web page. If you comprehend your purchasers can also benefit from having a 24/7 chat box to be had in your website, it should be introduced as quickly as you could training session the kinks of including that plug-in for your site.”
– Taura Wolfe, Founder, and CEO of The Wolfe Agency
Once the dust settles
“Once a website is live, it’s vital to allow the dust to accept a while before moving into and making extra modifications. A new or these days renovated internet site is prone to organic search rating fluctuations – especially in case you changed the URL structure, the consumer enjoys, and content material. I always propose no longer making any publish-release modifications for at the least one month (unless there may be an obvious issue or typo). This will permit ratings to stabilize and your returning customers can have gotten used to navigating the new web page. ”
– Audrey Strasenburgh, search engine optimization Strategist at FreeLogoServices
When you want to overhaul the competition
“We just re-did our website at the start of this 12 months after three years. We didn’t do an entire rebranding, however, we did replace our logo the usage of the identical photo and coloration. We also changed the design, format, and look and feel of the website. We felt the need for an internet site overhaul due to the fact we must be extra competitive. We added new carrier offerings and changed our price structures. We additionally began trying to rank for added key phrases and produced more content material on a normal basis, which drove a variety of traffic to our internet site.”
– Sarah Snider, SEO and Content Specialist at SEO.Com
When it’s time to get extra visitors
“As an SEO Specialist, it’s my process to make certain our content is constantly updated and that we are also pushing out new content frequently. I post new content material weekly, schedule it to proportion at the least once consistent with month on our social media structures, and update all pages every three-6 months. After 6 months, if the page is not getting any site visitors or the number of visitors we’d like, it’s time to rebrand it.”
– Lindsay Engle, Senior Marketing Specialist at Medicare FAQ
When there’s a trending subject matter
“New content will let you target long tail key phrases and trending subjects. The frequency relies upon on the dimensions and nature of the website. We are a sports activities shoe critiques website so we create a detailed overview page each time there’s a brand new shoe inside the market. For maximum web sites or agencies, I will advocate at the least one new post or page each week.
– Sadi Khan, Digital Marketing Manager at Run Repeat
When your price range lets in
“It’s all a remember of price range length. I suspect small organizations do not replace their website more than as soon as every six months. For us? We submit new content material numerous times per week. Plus, we are lively on social media, across our business web page, and worker profiles. Main service pages might also get updated as soon as every few weeks, whether a layout re-contact, to feature a new testimonial, or to pop in a new feature or carrier imparting.
Small organizations shouldn’t be discouraged, but. Even putting out simply one new piece of content material each month will do wonders to your natural site visitors, and provide you with something to leverage on social media. Stay lively to your promoting efforts, and even a year-antique touchdown page can nonetheless convert!”

Wendy Mckinney
Hipster-friendly twitter fanatic. Reader. Bacon trailblazer. Professional web expert. Food geek. Infuriatingly humble coffee ninja. Earned praised for my work donating mosquito repellent in Hanford, CA. Spent 2001-2006 developing strategies for frisbees in Bethesda, MD. Spent the better part of the 90's getting my feet wet with barbie dolls for farmers. Spent 2002-2010 developing strategies for tinker toys in Prescott, AZ. My current pet project is managing pond scum in the UK. Spent 2001-2007 consulting about robots for fun and profit.