How to Select the Appropriate Web Design Platform for Your Business

A website is crucial to the success of any company in an Internet-driven economy. Not only does it allow you to reach a wider audience, showcase your products or services and build credibility with potential customers – but creating one can also prove daunting if you are unfamiliar with web design platforms. Below we discuss how to pick the ideal web design platform tailored to your needs.

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Assess Your Needs

Before selecting a web design platform, it is essential to assess your requirements. If you need a website to showcase your business, platforms like Wix or Squarespace may be suitable. E-commerce capabilities and other more advanced features may require a platform like Shopify or Magento.

Consider Your Technical Abilities

Another key factor when selecting a web design platform is your technical capabilities. Some platforms are more user-friendly, while others require web design expertise. If coding isn’t your forte, platforms like WordPress or Wix could be ideal because they provide easy drag-and-drop interfaces and templates that even non-techies can create websites with minimal technical know-how.

The platform you select must align with your technical abilities and business objectives. If you possess some technical proficiency and want more control over your website’s design and functionality, platforms like Drupal or Joomla could be better choices. Though more complex to use, these platforms offer greater customization possibilities. Consulting with web design Calgary can help you make an informed decision and guarantee that your site is designed to produce results.

Consider SEO Features

When selecting a design platform, consider its SEO features for optimal performance. SEO is an essential aspect of web design, and it determines how easily your website can be found on search engines like Google. Platforms like WordPress and Shopify have built-in SEO features that simplify SEO optimization. Conversely, platforms like Wix or Squarespace require more manual effort for optimal optimization.

Consider Mobile Responsiveness

Since most internet users access websites via mobile devices, selecting a web design platform with mobile responsiveness is essential. This ensures your website is optimized for viewing on small screens and makes it more user-friendly for those viewing it. Modern web design platforms typically support mobile responsiveness, but you must verify if the one you select offers this capability.

Consider Security

Security should be a top priority when selecting a web design platform, as you want to guarantee your website is safeguarded against hackers and other security hazards. When making your selection, take into account the platform’s security features. Platforms like WordPress and Drupal offer robust security measures regularly updated to address vulnerabilities. Conversely, other platforms like Wix or Squarespace may not provide the same level of protection.


Finally, when selecting a web design platform, pricing is essential. Different platforms offer various pricing structures, and you must pick one that fits within your budget. WordPress and Wix offer free versions but may require paid upgrades for more advanced capabilities. Shopify and Magento require paid subscriptions but provide advanced e-commerce functionality.

Selecting the Appropriate Platform for Your Business

Choosing a web design platform that meets your business needs and technical capabilities is not an exact science. What works best for your company will depend on individual preferences, technical aptitude, and budget constraints.

Wendy Mckinney
I am a seo blogger at, a content marketer and a search engine expert. I have been writing for blogs, newspapers, and magazines since 2015 and have worked as a freelance writer. I have a BA degree in Journalism and Mass Communication.