Must-Know Visual Content Marketing Statistics for 2019 [Infographic]

Struggling to create visible content? Or not seeing the engagement you want? You’re now not alone. That’s why Venngage polled over 500 online entrepreneurs to know how much visual content was part of their marketing strategy in 2018 and what they deliberated to alternate in 2019. We also asked them what styles of visible formats were working (and what kinds weren’t).

Here’s what we determined:

1. Original Graphics, Such As Infographics, Performed Best

Even though inventory pics were used most frequently, 40.2 percent of entrepreneurs said that original pictures like infographics and illustrations, without a doubt, executed pleasantly. In the second location, 23.2 percent considered video important to their advertising and marketing strategy. Stock pictures (12. Five percent) and gifs and memes (four. Five percent) had the lowest engagement quotes. Another key point: at Venngage, we discovered that blog posts with a better ratio of visuals engaged readers more, i.,  the average time on a web page became higher, and the leap fee turned lower. This is just one example. However, it may point to the truth that using greater visuals in content material is just as crucial as the form of visuals. It’s essential to note that plenty of visuals optimized for organic search are a massive part of Venngage’s corporation’s SEO method. We will hopefully say it works since we improved our web page traffic by four hundred percent in 365 days.

2. Producing Visual Content Is Getting A Lot Cheaper

In 2016, we did a similar look, and 32 percent of respondents stated they used online photo design software to create visual content. In 2018, this range increased to 49.1 percent. This is almost a 60 percent growth! This method that marketers don’t depend almost as much on in-house or freelance picture designers. Eight percent of respondents stated that they used a settlement or freelance dressmaker, a 150 percent drop from our 2016 survey. In truth, only nine. This explains why forty-two percent of entrepreneurs said they spent less than 10 percent of their advertising budget on visual content, down from 31.6 percent in 2016. This is the right information; extra marketers could produce visible content in 2019 (and get more engagement) for less cash.

3. The Biggest Struggle? Producing Visual Content Consistently

Visual content can be crucial to marketers, and they experience extra assured generating it themselves; however, they struggle with making it on an ordinary foundation–34. Eight percent pronounced this situation. At Venngage, we address this problem by always repurposing content. An examination turns into a blog post, and an infographic repurposed into social media graphics. Or webinar slides can be repurposed into an eBook.
Other pinnacle struggles blanketed making first-rate designs (31.3 percent), sourcing stable statistics or content (19.6 percent), and locating a target audience for their visual content material (14.3 percent). At least finding a target audience becomes less of warfare than in 2016 when 24.1 percent of entrepreneurs started this subject.
The takeaway? Marketers increasingly see impactful reach from their visible content material.

4. Visual Content Will Continue To Be an Important Marketing Strategy into 2019 and 2020

Most respondents (forty-five .5 percent) informed us that eighty percent of companies would closely rely on visual content as part of their content material marketing strategy over the subsequent years.
This tells us that marketers consider visuals crucial for a business’s increase and could stay crucial into destiny. Here are the entire survey consequences, which we made use of Venngage’s timeline infographic maker: