Struggling to create visible content? Or not seeing the engagement you want?
You’re now not alone. That’s why Venngage polled over 500 on-line entrepreneurs to see how a great deal visual content material was part of their marketing strategy in 2018 and what they deliberate to alternate in 2019.
We also asked them what styles of visible formats were working (and what kinds weren’t).
Here’s what we determined:
1. Original Graphics, Such As Infographics, Performed Best
Even although inventory pics were used most frequently, 40.2 percentage of entrepreneurs said that original pictures like infographics and illustrations without a doubt executed pleasantly.
In the second location, 23.2 percentage considered video important to their advertising and marketing strategy.
Stock pictures (12.Five percent) and gifs and memes (four.Five percent) had the lowest engagement quotes.
Another key point: at Venngage we discover that blog posts with a better ratio of visuals engaged readers greater i.E. Average time on a web page became higher and leap fee turned into lower.
This is just one example, however, it may point to the truth that using greater visuals in content material is just as crucial as the form of visuals.
It’s essential to observe that the use of plenty of visuals that are optimized for organic search is a massive part of Venngage’s corporation SEO method. And given that we improved our whole web page traffic four hundred percent in 365 days, we will hopefully say it works.
2. Producing Visual Content Is Getting A Lot Cheaper
In 2016, we did a similar have a look at and 32 percent of respondents stated they used online photo design software to create visual content. In 2018, this range increased to 49.1 percentage. This is almost a 60 percent growth!
This method that marketers aren’t depending almost as plenty on in-house or freelance picture designers. In truth, only nine. Eight percent of respondents stated that they used a settlement or freelance dressmaker, which is a 150 percent drop from our 2016 survey.
Which explains why forty-two percentage of entrepreneurs said they spent less than 10 percent in their advertising budget on making visual content, that’s down from 31.6 percentage in 2016.
This is the right information, as extra marketers could be capable of produce nice visible content in 2019 (and get more engagement) for less cash.
Three. The Biggest Struggle? Producing Visual Content Consistently
Visual content can be crucial to marketers, and that they experience extra assured generating it themselves, however, they sure struggle with making it on an ordinary foundation–34. Eight percent pronounced this situation.
At Venngage we address this problem via always repurposing content. A examine turns into a blog post and an infographic, which is repurposed into social media graphics. Or webinar slides are repurposed into an eBook.
Other pinnacle struggles blanketed making first-rate designs (31.3 percentage), sourcing stable statistics or content (19.6 percent) and locating a target audience for their visual content material (14.3 percent).
At least locating a target audience become less of warfare than it was in 2016 when 24.1 percentage of entrepreneurs stated this subject.
The takeaway? Marketers are increasingly more seeing impactful reach from their visible content material.
4. Visual Content Will Continue To Be an Important Marketing Strategy into 2019 and 2020
The majority of respondents (forty-five .5 percentage) informed us that eighty percent of companies will rely on visual content closely as a part of their content material marketing strategy over the subsequent years.
This tells us that marketers keep in mind visuals to be crucial for a business’s increase and could stay crucial into destiny.
Here are the entire survey consequences, which we made the use of Venngage’s timeline infographic maker: