Percolate, the first agency content material advertising and marketing platform, introduced that it has secured $32 million in financing from existing traders including GGV Capital, Sequoia, and Lightspeed, and new investor Capital IP Investment Partners (“Cappy”). The funds can be used to accelerate Percolate’s leadership role inside the content advertising category and make investments in the subsequent wave of advertising era innovation.

Since 2011, the enterprise has built structures that assist organizations in organizing, planning and executing marketing campaigns — unlocking the ability of marketing corporations. This brought assist may be vital in meeting the growing wishes of employer customers by using adding excessive-cost competencies that make more significant the reach of the Percolate platform and necessary integrations with different leading marketing technology inside the atmosphere.

“Percolate has been steadfast in its task to redefine the content material advertising and marketing platform class. Its fast growth, a long listing of clients, strong retention metrics, analyst recognition, and fairly experienced management group made a compelling case for us to make investments now,” stated Riyad Shahjahan and Aron Dantzig, both Partners at CapIP. “We are excited to partner with Percolate to help accelerate their subsequent segment of the boom.”

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Jeff Richards, Managing Partner of GGV Capital, an early investor in Percolate stated, “This considerable funding is a robust validation of Percolate’s blue-chip client base of world brands in addition to Randy’s leadership over the last yr and the opportunity beforehand for Percolate.”

Since 2018, while Randy Wootton took over as CEO, the employer has experienced a fast boom, along with fifty-three percentage year over year ARR. Wootton brings with him two many years of experience scaling advertising and marketing and technology systems around the sector. The team changed into lately reinforced by using the addition of Steve Shevick, a pro-Silicon Valley CFO, to assist scale the business enterprise in anticipation of persisted increase and to take Percolate to the next level.

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“At a time when our clients are facing an explosion of channels, markets, and devices—often with limited budgets — we provide the tools that help them get the maximum out of their content and make bigger the abilities in their teams,” said Wootton. “We are thrilled to feature CapIP to our listing of gifted and supportive traders. This financing demonstrates the exceptional traction we’re gaining and the opportunity that lies in advance.”

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