Sitecore Named a Strong Performer in B2C Content Marketing Platforms by using Independent Research Firm

Sitecore, the worldwide chief in virtual experience management software, announced that it had been diagnosed as a Strong Performer in “The Forrester Wave: Content Marketing Platforms for B2C Marketers, Q2 2019” document through Forrester Research, Inc. Sitecore Content Hub changed into some of the picking technology Forrester evaluated within the unbiased file, which assessed the 9 most sizable software program providers across 30 criteria. According to the file: Sitecore’s enjoy supporting the content material desires of big, disbursed advertising and marketing companies together with Hilton, L’Oreal, and a worldwide chief in drinks has brought about market-main abilities in asset and campaign control.

Furthermore, it’s far a supremely flexible and versatile part of a marketing technology stack; one purchaser told us ‘we’re making lots of connections with their API, and it’s spotless to work with.’”1 Sitecore also earned the highest feasible rating within the evaluation criterion of “market differentiation method.” As cited inside the document, “Sitecore offers the maximum credible vision for assisting omnichannel content, in which content material and belongings grow to be reusable and intelligent additives of each customized advertising use case.”

“Marketers are below quite a few stress to drive increase and create a fee, and the potential for brands to deliver personalized virtual reports across channels and devices has never been more critical,” said Paige O’Neill, chief advertising officer Sitecore. “Operating inefficiencies consume a full-size amount of advertising and marketing sources, and the content bottleneck is now the number one motive of personalization disasters. We agree with our consciousness on empowering marketers to succeed why Forrester cited that Sitecore is a terrific match for advertising agencies that want to be at the vanguard of omnichannel content material control.”

The SaaS-based was totally Sitecore Content Hub connects the whole advertising department with integrated marketing useful resource control (MRM), digital asset management (DAM), and product data management (PIM) capabilities that permit advertising and marketing groups to very own the complete content advent and production lifecycle. Comprehensive campaign making plans and workflow automation gear streamline advertising techniques so groups can without difficulty plan, collaborate, reveal, and supply campaigns and personalized reviews across any channel, at each degree of the customer journey.

In combination with Sitecore® Experience Platform™ and Sitecore Experience Commerce™, entrepreneurs can connect advertising belongings, patron facts, and analytics to degree the intake of content across channels and its effect on patron behavior, considering the more efficient introduction and orchestration of digital stories. You will find them on Linked In, and they probably also have a personal and business FaceBook presence. They are also very likely to use mobile computing devices, their device of choice for consuming data.

You need to be publishing your content in the places these people go to for answers to their WordPress problems, such as YouTube, podcasts (think iTunes, Sticher, Podcast Republic, and Zune, to name but a few) – you could either have your own show or make guest appearances on other shows, SlideShare, writing articles (think long SlideShare documents, not just article directories), blogs, and forums for WordPress users.

Example 2: You provide an online tuition course in mathematics. Your target audience is likely to be school-age children and their parents. They will have a personal Facebook presence and will probably also use one or more popular social networking sites such as WhatsApp and Line. They are likely to have a Gmail account and also use YouTube. The nature of your service lends itself to visual media, which is how this group prefers to consume data. Your target audience will be using sites such as Udemy and YouTube to find content.

The preferences of your target audience will determine where you need to publish your content and predicate the medium you use to deliver your content. If your target audience prefers to consume visual content, text-based content will not appeal to them, and they will be much less likely to visit text-based content sites. If your target audience prefers to consume data at a time and in a place that suits them, in other words, they want to consume content on-demand, consider audio podcasting. However, you should only do so if your content lends itself to the spoken word.

Wendy Mckinney
Hipster-friendly twitter fanatic. Reader. Bacon trailblazer. Professional web expert. Food geek. Infuriatingly humble coffee ninja. Earned praised for my work donating mosquito repellent in Hanford, CA. Spent 2001-2006 developing strategies for frisbees in Bethesda, MD. Spent the better part of the 90's getting my feet wet with barbie dolls for farmers. Spent 2002-2010 developing strategies for tinker toys in Prescott, AZ. My current pet project is managing pond scum in the UK. Spent 2001-2007 consulting about robots for fun and profit.