Google announces new visual functions on Search and Lens

Using the digital camera, computer vision, and augmented truth, Google may be rolling out new capabilities for Lens and Search, with a purpose to help customers collect information in a more enticing and particular manner. Starting later this month, Google Search users could be given an option to view gadgets in three-D and AR by clicking on the Knowledge Panel choice.

“We’re additionally operating with companions like NASA, New Balance, Samsung, Target, Visible Body, Volvo, Wayfair, and greater to surface their very own content material in Search,” stated Aparna Chennapragada, VP, Google Lens, and AR. “So, whether you’re studying human anatomy in faculty or searching for a pair of sneakers, you’ll be capable of interact with three-D models and put them into the actual world, proper from Search.”

Google announces new visual functions on Search and Lens 15

Google Lens already uses system mastering and computer vision to reply to questions and provide information associated with an image. Lens will now be capable of snap a picture of a restaurant menu, perceive each precise item, and display a preview of that completed dish. Google Lens may also translate over 100 languages routinely, as long as the user holds their camera over the unique wording.

“We’re also running on other methods to attach beneficial digital data to things inside the physical world. For example, at the de Young Museum in San Francisco, you can use Lens to look hidden tales about the artwork, immediately from the museum’s curators starting next month,” persisted Chennapragada. “Or in case you see a dish you’d like to cook dinner in an upcoming difficulty of Bon Appetit mag, you’ll be capable of point your camera at a recipe and feature the page come to life and show you precisely the way to make it.”

Lens will soon assist folks that war with literacy to examine signs and symptoms and paperwork. By hovering the telephone camera over any text, Google Lens can now study the phrases aloud and highlight each word read to keep the consumer on track. This feature is first launching in Google Go and might be to be had on extra gadgets later. Another mobile web feature for these sites is confining settings and formatting pages from your mobile phone to be viewed in a way that you prefer for your device. The current default is that you will normally see page content in a single column with minimal graphics. This also means that you will not have to zoom in on your mobile screen to read the results once the pages load.

Ideally, and most likely, the best scenario is to combine mobile search engine results with SERPs specifically designed for mobile devices without the search engines being required to reformat large-scale web pages. Many mobile web search engines and mobile directories are presently designed to provide this automatically. One of the best examples of this is, as it only provides searches for mobile-compliant websites. Taptu is also available as a downloadable stand-alone app for smartphones like the iPhone or the iPad Touch. Also, consider that mobile web surfing will only continue to become more mainstream with the advent of the Google Android phone.

Optimizing for the Mobile Web

When it comes to optimizing your web content for Google Mobile and other mobile search engines, there are several things that you need to consider. Much has been written that you should seriously consider developing a mobile version of your traditional website. Another approach often suggested is to take the time to make sure that your existing sites are “mobile-friendly,” which simply means that they are easily accessible for mobile browsers.

So, whether you optimize your traditional websites for the mobile web, or you take the time and effort to invest in a new mobile compliant version of your website, there are certain things you can do to assure better that you can rank well for mobile search results. Here are a few reasonable suggestions. One of the easiest approaches is to create a “sub-domain” for your mobile web version instead of launching a separate domain like a dot Mobi site. This results in giving your mobile site a name like “”

. This will allow you to retain the branding of your current TLD without having to do a lot of extra search engine optimization. This will work just fine if you find your desired dot Mobi name is not available to register. You can also accomplish this by creating an extension like “,” just like you would for a blog.

Wendy Mckinney
I am a seo blogger at, a content marketer and a search engine expert. I have been writing for blogs, newspapers, and magazines since 2015 and have worked as a freelance writer. I have a BA degree in Journalism and Mass Communication.