Percolate, the first agency content material advertising and marketing platform, has secured $32 million in financing from existing traders, including GGV Capital, Sequoia, and Lightspeed, as well as new investor Capital IP Investment Partners (“Cappy”). The funds can accelerate Percolate’s leadership role in the content advertising category and invest in the subsequent wave of advertising-era innovation.
Since 2011, the enterprise has built structures that assist organizations in organizing, planning, and executing marketing campaigns — unlocking the ability of marketing corporations. This assistance may be vital in meeting the growing wishes of employer customers by adding excessive-cost competencies that make the reach of the Percolate platform more significant and necessary integrations with different leading marketing technologies inside the atmosphere.
“Percolate has been steadfast in its task to redefine the content material advertising and marketing platform class. Its fast growth, a long listing of clients, strong retention metrics, analyst recognition, and fairly experienced management group made a compelling case for us to make investments now,” stated Riyad Shahjahan and Aron Dantzig, both Partners at CapIP. “We are excited to partner with Percolate to help accelerate their subsequent segment of the boom.”
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Jeff Richards, the Managing Partner of GGV Capital, an early investor in Percolate, stated, “This considerable funding is a robust validation of Percolate’s blue-chip client base of world brands, Randy’s leadership over the last year, and the opportunity ahead for Percolate.”
Since Randy Wootton took over as CEO in 2018, the employer has experienced a fast boom, along with fifty-three percent year-over-year ARR. Wootton brings two years of experience scaling the sector’s advertising, marketing, and technology systems. The team was recently reinforced by using Steve Shevick, a pro-Silicon Valley CFO, to assist in scaling the business enterprise in anticipation of a persistent increase and taking Percolate to the next level.
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“At a time when our clients are facing an explosion of channels, markets, and devices—often with limited budgets — we provide the tools that help them get the maximum out of their content and make bigger the abilities in their teams,” said Wootton. “We are thrilled to feature CapIP in our listing of gifted and supportive traders. This financing demonstrates the exceptional traction we’re gaining and the opportunity in advance.”
