A look at the new Google Ads (AdWords) interface

Last month, Google started transitioning debts from the antique AdWords (now Google Ads) interface to the brand new one exclusively. The reason for this replace to offer advertisers with more resources to control the growing complexities of paid seek advertising.

The new Google Ads interface includes many new capabilities aimed toward assisting advertisers in gaining the insights had to drive performance in a hyper-competitive environment. The new interface additionally carries artificial intelligence (AI) and device studying features that automate key optimizations, liberating up advertisers to cognizance on account approach and evaluation.

Let’s test the blessings of the brand new reporting and automation features.

Standard dashboard
After logging right into a Google Ads account, the primary component you currently see is the account evaluation. This overview is displayed in a visual dashboard format that provides popular overall performance metrics segmented through ‘”appears,” inclusive of new words appearing in recent searches, maximum proven ads, auction insights and other key metrics that help advertisers quick determine what standard account overall performance is.

The overarching advantage of this new dashboard is its capacity for advertisers to recognize faster what route performance is trending so faster optimization selections can be made. Paid seek continually been statistics-heavy, which frequently results in marketers struggling “paralysis via analysis.”

The new interface addresses this issue by providing segmented metrics and encouraged moves to take (further defined inside the next segment of this text) so advertisers can be quick instructed closer to focusing on what’s maximum essential within an account.

Below is a sampling of a number of the facts to be had inside the evaluation that may be leveraged.

Recommendations engine. The new interface provides a strong tips engine that recommends optimizations primarily based on a campaign’s real overall performance versus its dreams. This engine additionally allows for automatic optimizations that may be implemented with just more than one clicks.

The benefit of this recommendations engine is it offers PPC marketers optimization steerage which allows answering the question, “What do I do with this information?”

The capability to view “all pointers” or hints segmented using categories consisting of bids and budgets, key phrases and concentrated on, ads and extensions and important fixes that need to be made facilitates entrepreneurs focus on something region of the account desires the maximum assist.

Wendy Mckinney
Hipster-friendly twitter fanatic. Reader. Bacon trailblazer. Professional web expert. Food geek. Infuriatingly humble coffee ninja. Earned praised for my work donating mosquito repellent in Hanford, CA. Spent 2001-2006 developing strategies for frisbees in Bethesda, MD. Spent the better part of the 90's getting my feet wet with barbie dolls for farmers. Spent 2002-2010 developing strategies for tinker toys in Prescott, AZ. My current pet project is managing pond scum in the UK. Spent 2001-2007 consulting about robots for fun and profit.