With the inaugural Digital Marketing Forum less than a week away, we met with speaker Ben Cronin, Head of Content Marketing at Pinnacle, who explained how content material can build manufacturers and interact with audiences. AffiliateINSIDER: Hi Ben, can you start by telling us a bit about your gaming information and career records? Ben Cronin: I’ve been with Pinnacle for three years, and over that time, I have been imposing my skills and the enjoyment I won at the agency facet of virtual advertising and marketing.
I changed into severe approximately making a bet before joining Pinnacle, so I indeed equated betting know-how as one of my regions of expertise. That domain-specific information is prime to the knowledge of our target audience and the way our product has to be advertised. On the technical aspect, the early part of my profession has become heavily centered on search engine marketing, which I’ve endured to develop and helped Pinnacle with over the last few years. AI: Content advertising and marketing is complicated in the best instances; a method and useful resources are required to do it right. Can you provide a percentage of what varieties of content material are dominant for affiliates to remember?
BC: This undoubtedly depends on the brand, what it wants to reap, and the audience it wants to reach. Blog-style article content is obviously brilliant for search engine optimization and, ultimately, acquisition. Still, video can be a better route if it is more interested in immediate engagement with your audience and helping them start a journey with the product.
AI: Where is content marketing as a consultant advertising skill headed in 2019 and beyond, mainly with the complexity of multiple activities that take location in sports betting? It’s additionally really worth considering the energy of audio. Masses of podcasts are obtainable, and if you get them correctly, they can be high-quality for brand focus. When you have the sources, a mixture of all 3 of those is excellent. If not, you’re better off focusing on getting one proper and scaling up.
BC: Now, more than ever, advertising strategies (and marketers themselves) must be properly rounded and data-pushed. People tend to commit quite a little time to the innovative work at the back of a piece of content material; however, you need to put a lot of effort into analyzing it as you grow it.
Data is critical to the entirety we do at Pinnacle, and I’d expect the same to be said for most others within the industry. Even if you’re a one-person team, there’s no motive why you can’t use easy metrics like Page Views, Sessions, Bounce Rate, and Time on Page in Google Analytics to help inform your selection-making technique about content material advertising.
AI: Your panel discusses how content material can build manufacturers and have interaction audiences. Can you share a percentage of a few highlights that delegates can research from your session?
BC: I assume it’s a properly balanced panel, and there ought to be something there for all. Everyone wants insight from an operator’s angle, publisher’s, or LA’s perspective about the enterprise’s corporation facet. We’ve been given all the bases covered for myself. I suppose all people curious about why you ought to increase a content marketing method will benefit from my enjoyment and what I can share about how things work at Pinnacle.
AI: The advancement of influencers and artificial intelligence (AI) should have a massive impact on content advertising and marketing. How do you see this converting the approach that sits in the back of content marketing in a virtual sense?
BC: I think humans feel like influencers who will help you cut through the to attain your target audience and succeed with content advertising and marketing; humans feel like it is used a lot in the meantime. Meanwhile, time and thoughts before are used to be a worry. In the meantime, our last use of an influencer is probably proper for a competitor; however, that doesn’t make it right for you. Yomeantimet needs to be regular and accurate, and if, for accuracy, that mix distorts the essential additives, it’s nicely presented.
As for AI, its effect in recent years is notable; however, grasping how much it can broaden and how massive that impact may be in the future is quite frightening. We’ve seen significant changes in its effect in recent retargeting, personalizing how much support. However, there are greater masses to come in reality; it appears we’re at the start of something substantial.
