Google Pops the Redirect Link Building Balloon

Google’s John Mueller supplied insights approximately how Google treats a famous black hat link constructing trick. His solution deflated the method’s advantages and gave insights into how Google’s algorithm manages redirected links.

Google Pops the Redirect Link Building Balloon 15

301 Redirect Link Building

The technique involves purchasing a new domain, constructing links to that domain, then redirecting all links to the leading internet site. The belief is that the approach will disguise the links from Google because they may be passing through a specific domain and skip alongside the rating sign while leaving behind any negatives.

Variation of an Old School Techniques

There is an extended way of life of magical thinking related to redirects and redirecting domains. There is also a history of exploiting the real residences of 301 redirects that may switch hyperlink ranking signals. Link constructing to a domain that redirects is a variation of old processes for penalty healing, sandbox solutions, and viral link techniques. In 2005 it changed into cautioned that redirecting the first domain to a new area would assist the website rank quicker, to push it out of what web publishers referred to as the Google Sandbox.

Redirecting URLs to some other domain has also been counseled as a way out of the Penguin penalty. The idea changed into that if the hyperlinks had been poisoned, taking down the web page and redirecting all hyperlinks to that web page to any other domain could do away with the penalty from the website.

Another manner redirects had been exploited changed into a part of a link baiting and viral hyperlink marketing campaign. A search engine optimization creates content that generates a top-notch amount of hyperlinks. When the viral link marketing campaign changed over, the old school SEO would redirect lots of inbound hyperlinks to a product page to assist that page rank higher.

The 301 redirect part of the viral hyperlink strategy becomes by no means publicly discussed on time. It changed into just something vintage school CEOs did to recreation Google and mostly stored the game’s name to themselves. This isn’t a method that works anymore because Google has, through the years, modified how 301 redirects and the waft of PageRank features.

Google Shows Why Redirect Trick Does Not Work

Here is how the Reddit publish defined the technique:

“Whitehat or blackhat? Seo representative advised me to shop for a similar area to the principal; they may create web2.0, one-way links, blog remarks, and discussion board posts to that area. I then use a 301 redirect to the principal domain. He says that’s how anybody’s rating fast in recent times.”

Wendy Mckinney
I am a seo blogger at, a content marketer and a search engine expert. I have been writing for blogs, newspapers, and magazines since 2015 and have worked as a freelance writer. I have a BA degree in Journalism and Mass Communication.