We all have the experience on occasion where we feel vaguely unwell — somewhere in that gray area between TGIF-contented and take-the-day-off sick. When that happens, there’s only one proper thing to do: Go to WebMD, search through the list of symptoms, learn that we’re probably going to die in two weeks and fall into a panic
As the saying goes, a little bit of knowledge is a dangerous thing. People who aren’t trained medical professionals often run into all sorts of confusion when they try to figure out what’s ailing them. That principle also applies to internet marketing. Too many businesses have only a partial understanding of their marketing fitness — they know something isn’t quite right, but they’re not sure what. That’s why their attempts to make a proper diagnosis usually lead them astray.