Communicators from various industries will attend, searching for new techniques for telling their brands’ testimonies to today’s increasingly distracted and time-pinched audiences. As a sponsor, you’ll have the exclusive opportunity to pitch your services and products to practitioners keen to position them to paintings.
You’ll match properly in case your corporation presents:
- A content material marketing device designed to streamline online promotion
- A social media platform that makes community management a breeze
- A video service that facilitates communicators creatively percentage their brand story
- …And extra!
- You’ll have the threat to interact with your target audience, showcase your merchandise, show concept leadership, generate leads, and enhance your logo.
- Here are only a few alternatives to be had to you:
- Exhibitor Booth
- Speaking session on our fundamental timetable (the most effective one left!)
- Lightning speaks on our essential agenda
- Bonus breakfast consultation
Networking lunch
- In its these days published Magic Quadrant for Content Marketing Platforms (CMP) report, Gartner named.
- NewsCred, Percolate, Contently, and Kapost are its leaders.
- Gartner defines CMPs as “software solutions that guide the exercise of content marketing.” This includes:
- Capabilities to assist creativity, editorial making plans, collaboration, and workflow.
- Tools and services to create, curate, and publish content.
- Analytics and insights are used to measure and optimize the overall performance of content.
Integrations to attach CMPs to present advertising technologies (i., E. Advertising and marketing automation). - Gartner named Sprinklr a challenger, while CoSchedule, Skyword, and ScribbleLive were cited as niche gamers.
- In another consumer revel in software news …
Salesforce, Google Partner for Customer Service
Salesforce is extending its partnership with Google to assist clients in constructing wise contact facilities. It collectively brings elements of Salesforce Service Cloud, Einstein AI, and Google Cloud Contact Center AI (CCAI). Google’s CCAI answer integrates into the Salesforce Service Cloud to assist with voice conversations. Natural language knowledge (NLU) talents in Google’s DialogFlow can even enlarge Einstein Bots by allowing greater intelligent patron interactions for over 20 languages (together with Japanese, Polish, Portuguese, and Russian), figuring out entities inside conversations (which includes addresses, names, and locations), analyzing sentiment and knowing when to transfer calls to people, in keeping with Salesforce officers. These new abilities are presently in pilot with a pick institution of customers.
Listrak Expands Leadership Team With New CMO
Listrak, an advertising and marketing cloud for retailers, named Scott Sobers as CMO. These days, Sobers holds several vice chairchairmanshipsdinrtising and marketing roles at Teradata, where the organization’s account-based total marketing (ABM) method is. He also served as VP of enterprise and Americas advertising and marketing and VP of industry and content advertising.
Decibel Debuts Decibel for Apps
Decibel, a digital experience intelligence issuer, released Decibel for Apps. The flow extends its behavioral digital intelligence from websites and cellular to native apps. Decibel for Apps is designed to uncover insights for consumer experience (UX) designers and builders. It can gather behavioral insights and tell UX designers and builders. This solution consists of Decibel’s Digital Experience Score (DXS®)—the employer’s proprietary scoring system that measures consumer experience.
Looker Launches Sales Analytics Solution
Looker, a cloud-primarily based facts platform, released Looker for Sales Analytics, designed to supply insights to income agencies. This expands its package suite to deal with income groups’ analytical desires. The suite includes Looker for Digital Marketing and Web Analytics programs. The enterprise says a diffusion of assistance and tools for the developer environment.
CleverTap Gets $26 Million Series B.
CleverTap, a consumer lifecycle management platform, introduced a $26 million Series B investment spherical, led with the aid of Sequoia India with participation from a new investor, Tiger Global Management, and existing investor Accel. The funds can be used to accelerate CleverTap’s records science-driven products abilities. The latest funding increases the employer’s valuation to over $150 million.
LogMeIn Releases Collaboration Capabilities
LogMeIn has debuted greater agent collaboration skills through a solution called Bold360. This intelligent purchaser engagement platform offers a way for groups to connect with customers and a 360-degree view of the patron journey. It offers customized purchaser engagements throughout both AI and agent-based total interaction.
